First and foremost, we align with your communication goals and objectives. Not every company is social media ready. We work with you to evaluate what your team is ready for. And how to get them up to speed. To that end we offer a variety of training and coaching seminars on various aspects of online marketing communications and social media marketing.
Secondly, it involves finding and listening to your customers online. We use a variety of tools to help you monitor what your customers are saying about your company and your products!
Then, based on your goals and the conversation that is already happening online, we develop strategic communications programs that can be either stand-alone or integrate with your other marketing and communications initiatives.
From a tactical perspective, there are several tools that we can help you implement. Examples include:
- a blog for your corporate communications team
- a Twitter-based customer service program
- a social media advertising campaign
- a private Facebook group for product testers
- a behind-the-scenes Instagram stream
- a social media influencer outreach program
- social media contests and promotions on various platforms
But these tactics are always secondary to your business and communications goals!
The online tactics we recommend depend on your brand and the customers you would like to engage with.
We work with you to take your marketing strategy into this brave new consumer-generated media world. For your brand to emerge as a leader in this new era of marketing, you'll need to find that sweet spot of interplay between you and your customer.