We specialize in online marketing and social media. Sure, we love technology, but really, it's not about the technology. It's about what the technology allows you to do -- find and engage with your customers in a meaningful, relevant way. Where you share control. Where you are a voice at the table, but not the only voice. And that can take on a variety of forms.
First and foremost, it involves finding and listening to your customers online. We use a variety of tools to help you monitor what your customers are saying about your company and your products.
Secondly, it involves understanding your communication goals and objectives. And what your team (and your customers) are ready for. Not every company is social media ready. We work with you to evaluate what your team is ready for. And how to get them up to speed. To that end we offer a variety of training and coaching seminars on various aspects of online marketing, social media and other "Web 2.0" topics.
From a tactical perspective, there are several tools that we can help you implement. Examples include:
- a blog for your corporate communications team
- a virtual focus group in Second Life
- a Facebook page
- a team Twitter account
- engaging how-to videos
- blogger and social media influencer outreach programs
- discussion forum engagement
The online tactics we recommend depend on your brand and the customers you would like to engage with.
We work with you to take your marketing strategy into this brave new consumer-generated media world. For your brand to emerge as a leader in this new era of marketing, you'll need to find that sweet spot of interplay between you and your customer.
