Workshop Overview
Do you know you need to use social media tools to expand your business, but just aren't sure how to implement them or where to start?
Join a small, non-competing group of women entrepreneurs to spend the day working on your business and getting ready to use social media to take it to the next level. Facilitated by Kate Trgovac, digital marketer and authority on social media, and Annemarie Tempelman-Kluit, a web strategist and email marketing expert, discover which channels/solutions would be most effective for your niche.
Workshop Details and Schedule
The Social Media Springboard Workshop (SMSW) is designed for women entrepreneurs who want to enter a new market or bolster their existing market and could use a little help.
In the SMSW, you and a small group of non-competing entrepreneurs gather to brainstorm solutions to one of your specific business challenges. Here's how it works:
- Come to the SMSW with a specific challenge or idea about your business. There is a bit of pre-SMSW homework to ensure that everyone comes prepared!
- You present a brief overview of your business and your idea to the group.
- The SMSW facilitators will provide feedback on your online presence and kick-start the brainstorming around your idea.
- The group lends their imagination, creativity and experience to addressing your challenge.
- We'll then do a summary wrap and you'll have at least 1/2 dozen actionable steps to take for your business.
Your Takeaways
From the SMSW, you will take away tangible ideas for using social media to market:
- new products
- product extensions
- service extensions
Plus, ideas for how to:
- develop a more loyal following
- rock your email marketing
- use transparency to your advantage
And it doesn't end at the workshop. Every participant will receive a one hour follow up online skills session.
Finally, the Social Media Springboard Workshop is a great networking opportunity to meet like-minded women entrepreneurs challenged by similar issues.
Your Facilitators
Annemarie Tempelman-Kluit
Annemarie is the founder and editor-in-chief of yoyomama.ca and yoyobelly.ca. She’s also the author of Healthy Mum, Happy Baby: How To Feed Yourself When You're Breastfeeding Your Baby which was published by Random House in 2007. She’s an email marketing expert with a background in web strategy and usability. She's also an avid user of social media, a member of the Social Media Advisory Committee for the BC Childrens Hospital Foundation and past winner of SavvyMom Mom Entrepreneur of the Year Award. You can email her at mama@yoyomama.caor follow her on Twitter at @yoyomama_van.
Kate Trgovac
Kate is digital marketer with almost two decades of experience in the online world. She is co-founder LintBucket Media, a boutique marketing agency that specializes in online marketing strategy, social media marketing, and digital content creation. Kate has been a part-time lecturer in the University of Toronto's Faculty of Information Studies and has served on the Advertiser’s Council of the Interactive Advertising Bureau of Canada. She is an authority on social media and has been designated one of Canada's Most Influential Women in Social Media. Kate writes about the intersection of marketing and technology on her blog MyNameIsKate.ca.
Aside from social media, Kate’s current passion is the burgeoning area of virtual worlds and how they impact not only marketing programs, but also the creation and fluidity of personal identity. And for something a little different, Kate also writes about Funky, Chic and Cool Laptop bags and regularly advises bag designers on both function and fashion as well as how to market their creations. You can get in touch with Kate online or follow her on Twitter at @mynameiskate.
Workshop Schedule and Pricing
Downtown Venue TBD
Vancouver
Friday, January 22, 2010
9:30 AM to 4:30 PM
Cost: $349 + GST
Use code lintbucket50 when you register for a $50 discount!
Please register by Friday, January 15, 2010 for the January 22 session.
