Workshop Overview
Do you know you need to use social media tools to expand your business, but just aren't sure how to implement them or where to start?
Join a small group of entrepreneurs and spend the day working on your business and getting ready to use social media to take it to the next level. Facilitated by Kate Trgovac, digital marketer and authority on social media, and Annemarie Tempelman-Kluit, a content strategist and email marketing expert, you will discover which channels/solutions would be most effective for your niche.
Workshop Content
The Social Media Springboard Workshop (SMSW) is designed for small business owners who want to bolster their existing marketing and could use a little help navigating the online space - or who want to offer a new product or service line. In the SMSW, you and a small group of entrepreneurs (max 15) gather to learn about social media and, throughout the day, brainstorm solutions to shared business challenges. Here's how it works:
- Come to the SMSW with a specific challenge or idea about your business. There is a bit of pre-SMSW homework to ensure that everyone comes prepared!
- During the workshop, as we review various social media tools, we'll discuss the specific application of them to the businesses in the room. That's why you have some pre-work.
- In addition to the tips and techniques that are discussed in the workshop, each participant also receives a personal Digital Marketing Action Plan for their business. You'll have at least 1/2 dozen actionable steps to take for your business.
Your Takeaways
From the SMSW, you will take away tangible ideas for using social media to market:
- your existing business
- new products
- product extensions
- service extensions
You'll get tips for creating and optimizing your social media profiles on platforms like:
- Blogging for Small Business
- Foursquare
- YouTube
You'll discuss ideas for how to:
- develop a more loyal following
- rock your email marketing
- use transparency to your advantage
Finally, the Social Media Springboard Workshop is a great networking opportunity to meet like-minded entrepreneurs challenged by similar issues.
Workshop Details
Currently there is no workshop planned in the near future - send us a note if you'd like to be informed of the next one.
Your Facilitators
Annemarie Tempelman-Kluit
Annemarie founded yoyomama.ca in 2007 when she couldn’t easily find local info on products and services for mums and their babies. As a mother-of-two girls and busy entrepreneur, she taps into her own front-line experiences to provide readers relevant, useful information that will (hopefully) make their life less harried.
Prior to founding yoyomama, Annemarie received a degree in English and a certificate in Online Publishing from the University of British Columbia, worked as the Web Strategist for Simon Fraser University and as a freelance writer – contributing to publications such as Fashion Magazine, Greenhouse Canada, the Georgia Straight and providing content to such clients as Bloom Essentials and Bug & Pickle. Her expertise is usability, content management and writing for the web.
Annemarie is a sought after mom expert and considered one Canada’s leading digital moms. In addition to her role as yoyomama’s managing editor, she writes a column for 24 Hours (Sun Media Corp), is a regular contributor to CBC-BC Radio (Early Edition, On the Coast, BC Almanac), the author of Healthy Mum, Happy Baby (published by Random House), wrote the Kid’s Stuff section in the most recent edition of the Vancouver, Victoria and Whistler Colourguide and contributes to high profile blog communities such as Family Jewels, Canadian Family magazine’s blog.
As the go-to mom in Vancouver, she has been quoted in numerous articles in the Globe and Mail, interviewed by NBC, and Today’s Parent as well as featured in the Province and Georgia Straight. She is part of the BC Children’s Hospital Social Media committee and the co-chair of her daughter’s PAC. You can email her at mama@yoyomama.ca or follow her on Twitter at @yoyomama_van.
Kate Trgovac
Kate is digital marketer with almost two decades of experience in the online world. She is co-founder LintBucket Media, a boutique marketing agency that specializes in online marketing strategy, social media marketing, and digital content creation. Kate has been a part-time lecturer in the University of Toronto's Faculty of Information Studies and has served on the Advertiser’s Council of the Interactive Advertising Bureau of Canada. She is an authority on social media and has been designated one of Canada's Most Influential Women in Social Media. Kate writes about the intersection of marketing and technology on her blog MyNameIsKate.ca.
Aside from social media, Kate’s current passion is the burgeoning area of virtual worlds and how they impact not only marketing programs, but also the creation and fluidity of personal identity. And for something a little different, Kate also writes about Funky, Chic and Cool Laptop bags and regularly advises bag designers on both function and fashion as well as how to market their creations. You can get in touch with Kate online or follow her on Twitter at @mynameiskate.
